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YAD Newsletter
This issue: Email Marketing
May 2007
In this Issue
About the YAD Newsletter
Header Image
Article
Services and Partners

Quick Links
 
YAD Icon White About the YAD Newsletter
The YAD newsletter is bi-monthly. This is not an unsolicited email so you will have to sign-up to receive it. Each issue will have a theme that you will see in the subject line of the email. This issue is about email marketing. Please use the forward to a friend link under Quick Links to send this to anyone you think might like it.

The YAD Newsletter header image
This section will feature an Illustration, photo, or some element of a design I have been working on.

Article Box
The next Box will be an article about something to help you with your business. This issue features the Marketing Interactions Blog by Ardath Albee. Whose logo I recently had the pleasure of designing, take a look.

Services Box
This section will feature a service or partner I want to introduce you to. In this issue I will talking about Constant Contact email marketing.

That's about it. My goal is to give you some useful information, and maybe an idea or two about how I can help you with your business marketing and graphic design.
 
The YAD Newsletter header image
I recently did a web page header for Industrial Supercomputing Forum. We wanted something that looked industrial and high-tech. The target audience is decision makers in industries that use Supercomputers. I liked it so much I took some eliments of it and used it in my shamless self promotion here.
 
Marketing Interactions logo 100x100 Taken from the Marketings Interactions Blog
April 24, 2007.

Set it and Forget it Marketing
Um. No. Not exactly.

"What flashes for me is the time I purchased a book on gardening for a gift. From that point on, the site I purchased from sent information about gardening that I couldn't care less about. Their automated system "scored" my actions. It was beyond irritating for a long time. The messages finally stopped, so I guess my inaction finally penetrated the automated processes after a specific length of time".

To read the full story go the the Marketing Interactions Blog by Ardath Albee
 
CC Logo linked to My CC Site Constant Contact email marketing

Why did I chose Constant Contact to work with? Well to be honest price and the fact that they are set-up for the small business owner.

Here is a message from Constant Contact

Your Art Director Partners with
Constant Contact to Help You Grow Your Business
with Email Marketing


Your Art Director has teamed up with Constant Contact®, the leading email marketing service for small businesses, to bring you a new and exciting way to stay in touch with your most important audience, your customers. With Constant Contact, email marketing is easy, affordable, and effective.

In just minutes, you can:

    * Communicate consistently with your customers and prospects
    * Send great-looking, professional email newsletters, and announcements
    * Track customers opening your emails and what links they are clicking
    * Build and manage your email addresses

Here is Reality

It is going to take longer than "just minutes" to get started. Email marketing can be time consuming to set-up, building templates, making everything fit your brand, getting your database together. But after everything is set-up it is easy to maintain. That's the reason I am offering this to my clients, I am here to help you get going. Then you will be able to go in and add your messages and images and send them to your customers.
Your Art Director
Kenton Smith
801-867-1213
www.yourartdirector.com