Taken from the Marketings Interactions Blog April 24, 2007.
Set it and Forget it Marketing Um. No. Not exactly.
"What flashes for me is the time I purchased a book on gardening for a gift. From that point on, the site I purchased from sent information about gardening that I couldn't care less about. Their automated system "scored" my actions. It was beyond irritating for a long time. The messages finally stopped, so I guess my inaction finally penetrated the automated processes after a specific length of time".
To read the full story go the the Marketing Interactions Blog by Ardath Albee
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Constant Contact email marketing
Why did I chose Constant Contact to work with? Well to be honest price and the fact that they are set-up for the small business owner.
Here is a message from Constant Contact
Your Art Director Partners with Constant Contact to Help You Grow Your Business with Email Marketing
Your Art Director has teamed up with Constant Contact®, the leading email marketing service for small businesses, to bring you a new and exciting way to stay in touch with your most important audience, your customers. With Constant Contact, email marketing is easy, affordable, and effective.
In just minutes, you can:
* Communicate consistently with your customers and prospects * Send great-looking, professional email newsletters, and announcements * Track customers opening your emails and what links they are clicking * Build and manage your email addresses
Here is Reality
It is going to take longer than "just minutes" to get started. Email marketing can be time consuming to set-up, building templates, making everything fit your brand, getting your database together. But after everything is set-up it is easy to maintain. That's the reason I am offering this to my clients, I am here to help you get going. Then you will be able to go in and add your messages and images and send them to your customers.
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